Press Releases - The Basics
Write the release in the style of the media receiving it. A serious release goes to a serious publication. An irreverent blog probably requires a different approach.
Use Company letterhead at the top of the page or a special format developed for news releases. The words "news release" or "press release" are printed below that. A variation puts "Press Release" above the letterhead.
FOR IMMEDIATE RELEASE Media Contact: Joe Blow